Nissan Cube
Multi-media campaign for Nissan Cube consisting of a print ad, website expansion, and guerilla. The idea behind the Nissan Cube is that this is not just a car, it's a mobile device and it is a way for the consumer to be connected with the car. The campaign focuses more on the fact that the car offers an amazing sound system and features ways to plug your iPod in.
Multi-media campaign for Nissan Cube consisting of a print ad, website expansion, and guerilla. The idea behind the Nissan Cube is that this is not just a car, it's a mobile device and it is a way for the consumer to be connected with the car. The campaign focuses more on the fact that the car offers an amazing sound system and features ways to plug your iPod in.
The concept behind the print ad is that it would be interactive with the consumer/reader. If one were to pull open the refrigerator door, a brief clip of music would play (sort of like a birthday card with sound).
Website expansion would include a music player for the MPCube. Each song features heavy base that would accentuate the Nissan Cube's great sound system. All of these songs would be available for purchase. Also, a download-able widget is available for the consumer's mac or pc.
Guerilla component.
All images are stock and are completely copyrighted to their owners.
All images are stock and are completely copyrighted to their owners.
